American Mustard 350g

0.3g Carbs per Serving.

Tangy and naturally sweet, with that classic New York twang

Inspired by the mustard bottles of NYC hot dog stands and corner delis, this fu:di hack brings the zing to your table. Naturally sweet, tangy, and clean-ingredients to its core. No nasties. Just that bold, nostalgic flavour you love. 

350g

✅ No added sugar

✅ No seed oils 

🌎 Recyclable packaging

Ingredients: Water, Mustard Seed (20%), Spirit Vinegar, Sea Salt, Turmeric.

fu:di was founded by Tom Redwood, a professional chef, and his co-founder Ben, a former mathematics academic at Imperial College London. The origin was personal: Tom had hit 130kg and slid into pre-diabetic territory before Ben pointed him towards a low-carb keto approach. Twelve months later he'd lost 30kg and normalised his blood sugar, but missed properly flavourful food. fu:di exists to give that back.

Every product is built on three rules: reduce carbs, cut the hidden sugar, ditch the seed oils. The mayos swap standard seed oils for cleaner fats. The granolas and crispbreads replace cereal grains with nut and seed bases. Sweetness comes from plant-based sweeteners rather than sucrose or glucose syrup, so you get the foodie experience without the blood sugar spike.

Every brand on our site passes our in-house Keto Shop Curation Process. Our team checks ingredients, macros, and quality before anything earns a spot. fu:di made it in for the standards: chef-led recipes that refuse to compromise on flavour, paired with ingredient calls that actually reflect how keto is meant to be eaten.

At The Keto Shop, we prioritise secure, fast shipping. We ship exclusively with Royal Mail tracked services.

Next day delivery (free when you spend £45)*

We offer next working day shipping for £5.99 for orders under £45. For orders placed before 3pm Monday to Friday, we will ship it the same day to ensure you receive your order the next working day. Next day delivery orders placed after 3pm on Friday are shipped on Monday to arrive on Tuesday.

*Post code exclusions apply. We’re unable to guarantee next day delivery for the following postcode areas due to courier transit times:

AB30–38, AB41–56, FK17–21, HS1–9, IV1–63, KA27–28, KW1–17, PA20–80, PH15–50, ZE1–3, BT1–82, IM1–9, PO30–41.

Delivery to these areas typically takes 2–3 working days.

Standard delivery

Our tracked standard delivery service takes 2-3 working days and costs £3.99.

Returns

If for any reason you are not satisfied with your order, we provide free 30-day UK returns. Please note perishable products such as bread and other bakery products are not eligible for returns. To initiate your return, simply contact us at info@theketoshop.co.uk, and we'll send you a return slip. The item you return must be sent in the same condition as received and inside the original packaging.